Market

A quick description of the events that brought America’s Big Three automakers to their knees. First, they had to assume responsiblities assumed by governments in other developed countries. Second, they were not quick enough to respond to changing demands, causing them to lose market share to the Japanese. Having lost market share but having assumed responsbilities usually shouldered by governments, they were preassured for money and neglected R&D, engaged in badge engineering. Third, they did not prepare for the end of cheap gas and the SUV craze – Toyota did, and, despite exploiting the SUV craze as well, prepared by fostering a green image through bringing cars like the Prius to the market, even though they were not profitable in the short run.

Duration : 0:3:11

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See the entire event at http://www.autonetwork.com.

Vinay Shahani, Director, Marketing Trucks & SUV’s, discuss Nissan market with auto journalists attending media introduction for 2009 Nissan Trucks & SUVs held in Columbia River Gorge, WA. Aug. 25-26, 2008.

Duration : 0:3:49

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