MGA’s Moxie Seeks to Grab Mattel’s Barbie Market Share: Video
Saturday, November 28th, 2009
Nov. 20 (Bloomberg) — Mattel Inc., the worlds biggest toymaker, is seeing competition for its Barbie doll from MGA Entertainment Inc.’s Moxie Girlz. Worldwide sales of Barbie, who celebrated her 50th anniversary this year, dropped 8 percent last quarter. Bloomberg’s Jon Erlichman reports. (Source: Bloomberg)
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