Posts Tagged ‘Google’

Use Google Docs for business research

Thursday, April 8th, 2010

http://docs.google.com – Functions enable you to use the power of Google search to automatically pull up-to-date information from all over the Web, including stock quotes and news, into your Google Docs spreadsheets.

Duration : 0:1:1

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The New PPC – Video 2- Pay Per Click Market Research – Part3

Sunday, March 21st, 2010

The New PPC presents Video 2 (part 3 of 3). In these videos we will show you how we go about researching markets and finding ones that are profitable. There are many out there and we stumble upon an untapped market! Our tools of the trade are Google, ClickBank and Yahoo.

Duration : 0:7:14

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The New PPC – Video 2- Pay Per Click Market Research – Part2

Thursday, March 18th, 2010

The New PPC presents Video 2 (part 2 of 3). In these videos we will show you how we go about researching markets and finding ones that are profitable. There are many out there and we stumble upon an untapped market! Our tools of the trade are Google, ClickBank and Yahoo.

Duration : 0:7:23

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Mish’s Global Economic Analysis

Monday, March 15th, 2010

Google Tech Talk
May 6, 2009

ABSTRACT

Presented by Mike “Mish” Shedlock.

Mike “Mish” Shedlock is author of one of the most read economics blogs on the Internet: Mish’s Global Economic Trend Analysis [http://globaleconomicanalysis.blogspot.com/].

Mish gave an @Google talk, sharing his perspective on the state of the global economy (housing, the stock market, commodities, etc.) He also provides his interesting story about how he started blogging, and the impact that it has had on his life personally and professionally.

In January, Time.com ranked his site the #1 based on a rounded set of criteria [http://www.time.com/time/business/article/0,8599,1873144-3,00.html]. From the article:

“Although Mish is not an economist by training, he adroitly gets into the thick of economic data. Mish uses observations made by those in major media, so-called experts and government officials and serves up analysis based on his impression of their relevance and validity. The author is not afraid to attack conventional wisdom.”

Duration : 0:50:19

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The New PPC – Video 2- Pay Per Click Market Research – Part1

Monday, March 15th, 2010

The New PPC presents Video 2 (part 1 of 3). In these videos we will show you how we go about researching markets and finding ones that are profitable. There are many out there and we stumble upon an untapped market! Our tools of the trade are Google, ClickBank and Yahoo.

Duration : 0:6:55

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Google and You! – Master Plan: HQ

Monday, February 22nd, 2010

Does Microsoft really want to be an enemy of Google?

Worldwide, Google holds a market share of 44.1%, the biggest rival Yahoo! comes on 28.7% and the Microsoft search engine MSN merely on 12.5%. Even more distinct are the numbers in Germany: With a market share just under 90% Google outclasses the international competitors.

Shortly after the founders of Google developed the PageRank algorithm in 1997, the beta-version of their search engine at Stanford University, California was quickly enjoying enormous popularity. The search engine was just better than everything known so far. The number of enthusiastic users rapidly increases. PageRank ranks websites by their relevance dependent on the incoming links.

Today, Google is one of the fastest growing companies worldwide. Within four years Google had a 70-fold increase in sales – the benefit even increases 209-fold. Google earns 99% of its sales from selling Ads. The two advertisement systems AdSense and AdWords are each gaining half of the profits.

From the beginning money was not important to the founders of Google; they wanted to make the world a better place. It’s their Vision to make any kind of information accessible to anybody. In this point of the movie we have the first scepticism towards Google: the whole information will be controlled by Google.

Today, Google offers its search function in more than 100 Languages. In addition they offer a constantly growing list of currently over 80 free features. Using these services users reveal more and more private information, parts of which are then accessible over the Google search engine.

In the beginning Larry Page and Sergey Brin assembled their Computers themselves from individual parts. So they always had the ideal hardware for the self-written software. Even today the so called Googleware is tailored specific to Googles requirements. Due to this perfect blend of hardware and software Google has an enormous computing power with minimal expenses.

Google turnover speak an own language: Google is the biggest existing provider for online service. But long since, Google has also reached the offline market. In North America, Google already provides advertising to magazines, newspapers and radio stations.

Google is cooperating with the leading molecular scientist Dr. Craig Venter, who profoundly participated in decoding the human genome. Google is able to contribute enormous computing powers as well as the required data storage for this work – more, than the government could ever provide. Dr. Craig Venter claims that Google could soon start a service anybody would be able to check its own hereditary faults or diseases. This way, Google even gets an insight in its users genes.

Does Microsoft really want to be an enemy of Google?

Think about it!

Duration : 0:3:15

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2009 WPP-Google Marketing Research Awards Summary

Sunday, January 24th, 2010

This is a summary video of the 2009 WPP-Google Marketing Research Awards. Hear from Google’s Chief Economist, Hal Varian, and from some of the award winners about their research and findings to date.

Duration : 0:3:11

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“If It Feels Good Do It” : Using Neuromarketing to Go Beyond

Thursday, January 21st, 2010

Google Tech Talk
June 8, 2009

ABSTRACT

“If It Feels Good Do It” : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by AndrĂ© Marquis.

Advances in neuromarketing over the past decade have moved the industry to a point where it is finally a practical addition to the marketer and product designer’s toolbox. Mr. Marquis will demonstrate how tracking the second-by-second engagement of consumers interacting with a variety of media using biometric measurements including eye tracking, heart rate, breathing,
GSR and movement allows companies to better understand how they cognitively process and emotionally react to visual information. He will present examples showing how advertisers, TV and Web companies have optimized their media to avoid confusion, break through the clutter and resonate with
consumers to maximize retention and avoid undesirable behaviors including fast forwarding and navigating away.

André Marquis is currently the Senior Vice President of Sales and Marketing at Innerscope Research which is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. Andre has a long record of starting successful technology-based ventures with a particular focus on winning in markets where evidence-based decision making is critical, e.g. advertising, healthcare and pharmaceuticals.

Prior to Innerscope, Mr. Marquis was the founder CEO of Amplyx Pharmaceuticals, an early stage drug development company that creates improved small molecule drugs. He was also the CMO of Log Savvy which developed the first massively parallel system able to analyze the huge amount of data required to understand “Web 2.0″ emergent social activity. He was the COO of Chorus, a group inside Eli Lilly that has dramatically increased the efficiency of the Pre-Clinical through Phase II drug development through outsourcing as well as the CTO and Senior Vice President of Marketing at iPIX. iPIX was the world’s largest manager of Internet visual content and created the technology and infrastructure for eBay’s Picture Service. Mr. Marquis was a founder and Vice President of Marketing at Emptor which became Accept.com, a Kleiner Perkins, Benchmark Capital backed ecommerce company that was acquired by amazon.com

Duration : 0:49:15

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Marketing Research for Authors

Saturday, November 28th, 2009

http://www.GetPublishedTV.com
Before you write even one word of a book you must know exactly what the market wants. If you get it wrong it can end up costing you thousands of dollars and hundreds of hours of time. Discover the secrets of Dale Beaumont, best-selling author of 16 books, and his systematic process to uncover the inner thoughts of his readers.

Duration : 0:8:55

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