f you are the product manager at HP, what will you do to protect your market share against Dell?
Dell Corp. has entered the printer market, HP’s most successful product line. They have taken a 13% market share and climbing. That means HP has lost 13% market share. They are still the leader with over 50% market share.
They call it an open market for a reason. There will always be competition.
If I were the Product Manager at HP, I would turn to my marketing team and ask them what the heck are they doing?
In any business, marketing is the key to success. I would re-assess what or whom we are trying to reach. Define that segment of the market mix and appeal to it.
Most customers want what is cheap or free, or comes with a combo-deal. These are no brainers. The difference now is you have to compete.
You need to look for more opportunities to be bundled with computers, etc. Need research, always need research on what the customers want in a printer.
You can’t oust Dell, but you can out perform them.
December 26th, 2009 at 9:51 am
I’d start some crazy rumors that the competitors computers are assembled in the sweat shops of Indonesia which pays it’s child laborers less than a $1 18 hour shift. These children are threatened to be thrown in snake pits if their production level falls below quota.
References :
December 26th, 2009 at 10:24 am
They call it an open market for a reason. There will always be competition.
If I were the Product Manager at HP, I would turn to my marketing team and ask them what the heck are they doing?
In any business, marketing is the key to success. I would re-assess what or whom we are trying to reach. Define that segment of the market mix and appeal to it.
Most customers want what is cheap or free, or comes with a combo-deal. These are no brainers. The difference now is you have to compete.
You need to look for more opportunities to be bundled with computers, etc. Need research, always need research on what the customers want in a printer.
You can’t oust Dell, but you can out perform them.
References :