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How do you do market research?

I just started a new job and we are starting an assignment and we are calling it Market Research. My boss/owner wanted me to look up business in certain areas, to see about starting up another office in another area?
Do you know how I can look this up?

And how do I find out how much sales our competitors make? (Think of the pie chart)

Can anyone help?

Very simple.
Get a pen and simple notepad. What ever you are researching use as center for questioning.
Take to mall and start asking everyone.
Example>>Do you prefer owning or renting.
2. what is it about renting that you prefer over owning.
3. if given the chance would you consider becoming a home owner?
etc. etc.
Start by saying" can i please have 2 minutes of your time we are doing some local market research and i really need your help, and by the way you get a free Blowpop.

This entry was posted on Tuesday, February 9th, 2010 at 11:16 am and is filed under market research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “How do you do market research?”

  1. Strategic Sourcing Expert Says:
    February 9th, 2010 at 4:46 pm

    You need to get a subsription to a company like hoovers.com they have all the information you need. At the very least, ask for a free trial, they may let you use it for a day. Another company with that type of data is onesource.com
    References :

  2. brokerstorage Says:
    February 9th, 2010 at 5:36 pm

    Very simple.
    Get a pen and simple notepad. What ever you are researching use as center for questioning.
    Take to mall and start asking everyone.
    Example>>Do you prefer owning or renting.
    2. what is it about renting that you prefer over owning.
    3. if given the chance would you consider becoming a home owner?
    etc. etc.
    Start by saying" can i please have 2 minutes of your time we are doing some local market research and i really need your help, and by the way you get a free Blowpop.
    References :

  3. ASK ASK ASK Says:
    February 9th, 2010 at 5:41 pm

    Marketing research depends on the type of the business:
    1- What are you selling.
    2- Who is the customer
    3- Age group
    4- Disposable income
    5- Compititors
    6- Perception
    7- Pricing
    8- Depending on what are you selling I can tell you how to
    find how much your compititors sell.
    9- How much work force you need.
    10- Media & Marketing usage…..etc
    References :

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